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It is amazing to me how much can change over just a few years. When TLC first began to offer services and the corporate entity was setup, this was the original logo that we used.
Since the acronym TLC which stands for: Tradeshow Logistics Consulting, also is best known for: tender loving care, it made sense to use a heart. And to drive the point home, a slogan of: Service is the "HEART" of our business seemed to be the ticket. Then along came an opportunity to create a new web presence and along with that a new more professional look had to be developed. There was still a passion in service being the heart of the business, so the heart and slogan had to stay. Anyway, the pros did a pretty good job of polishing up the logo even if round is very difficult to work with. 
Then came another opportunity to clean up the business forms and move to a more dynamic web site. So yet another attempt was made to make the logo work better on paper forms and also web pages with a more horizontal approach. This rendition was ver short lived when we realized that the pro would once again need to be called in. Here is the next rendition. Finally, or should we say, as of now, we are very pleased to have hired a design shop to do their very best to give us a look that would be most professional, and hopefully, will endure the ultimate test of time. Also, notice that we've dropped the heart, and that our slogan has changed to shipping "Corporate Images". We are still sincere about everything we do. As you have already seen on pretty much everything printed, or rendered, our latest "CORPORATE IMAGE".
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